A lot in the world depends on the way we sell concepts. We want to own iPhones because we have been shown in advertisements that they are exceptionally good products and are meant for a certain class of people. Consumerism depends a lot on how ads project a particular product to be like. Therefore, to influence a large number of people, you need to be highly convincing. The kind of message you want to show through videos should make people want to buy what you are selling.
Advertisement is not only meant for the television media. Advertisements can be print campaigns, internet campaigns, radio campaigns etc. The advertisements that we see on television are now available on websites like YouTube. Every brand worth its name has a page on Facebook to promote itself by giving more information about their existing and upcoming products, offers etc.
In order to be good at advertising, you need to be creative. You need to think of ways in which people would take an instant liking to what you have to say. It could be something that the masses relate with or it could be something that they have never thought of before and would like to try. A lot of advertisements that we see on television pertain to real life examples- behaviour of people in certain situations of daily life. The advertisement that you make should have a concept that people immediately identify with.
When you start out with advertisement jobs, you will not be asked to create an advertisement all by yourself. You will be involved as an understudy first, to learn the tricks of the trade. You might also be asked to be a copywriter with the company. As you gather experience, you will be handed more important jobs. Good advertising companies usually do not need to go out on a limb to hunt for clients. However, it does no harm to bring in a new account.
Advertisement firms usually have several divisions- print media, video commercials, radio and podcasts and social media advertisements. At first you will not be allotted a specific division to work for. However, as time goes by and you discover your penchant for a particular medium, you will be assigned to work on that division.
Media jobs can be quite taxing in terms of the number of hours you put in. You might have to work for more than 8 hours in a day if it is demanded. Before presentations and pitches to clients, you might have to work late into the night. Firms usually offer pick up and drop off services to employees in these situations. However, the hours won’t seem long as you will be working with a group of people and you can interact with them. The pay is not very good in the beginning but as you go on proving your mettle, it will be hiked manifold in your advertising job.
You can find jobs and traineeships in advertising by browsing through online classifieds or job portals.
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